The 27th Annual Conference of Indian Society of Assisted Reproduction was held from 3rd February to 5th February at Ravindra Bhavan Convention Centre, Bhopal, Madhya Pradesh. The scientific program was curated to comprehensively share an insight into the recent research, advancement, and cutting edge technology. Dr. Kshitiz Murdia delivered a talk on standardization through technology and end to end monitoring, an insightful case study on how Indira IVF has successfully transitioned into a technology driven organization. Dr. Nitiz Murdia delivered a speech on Art – Bill Update on 3rd party reproduction and ART for beginners – highlighting how IVF specialist can kickstart their dream of IVF clinic by attaining the LEVEL 1 ART licence. Some highlights from the event: