Our doctors and the staff have been creating engaging, educative, informative, and entertaining reels/short videos highlighting services, technology, OT procedures, and success stories of Indira IVF. Using these we saw a significant increase in engagement on an avg. 165% and reach 61% in 2 months. We also saw an increase in positive sentiments where people talked a lot about the brand, the doctors & staff and about the center they visit.